Main Squeeze Juice Company
Background
Main Squeeze Juice Co. is an organic beverage bar with a mission to make a healthy lifestyle easier by offering a nutritionist-designed, superfood-centric menu that provides a daily source of plant-based nutrition packed with natural and quick energy.
Challenge
The goal of this project was to design and prototype a responsive website for the new Georgetown location of Main Squeeze Juice Company. One of the main objectives included ensuring that the site was responsive and easy to navigate in light of the COVID pandemic. Using the creative brief and existing brand messaging, I was able to implement a design that appealed to the target audience and addressed the main goals.
Target Audience
The target audience of this location was young professionals and college students who enjoy convenient and healthy options. These customers often rely on mobile ordering and delivery services to get food on the go, and why it was paramount that the site be responsive.
Additionally, because of COVID these customers often heavily frequent places that have contactless delivery and pickup choices. To solve this issue, creating and prominently highlighting contactless pickup and delivery options, would ease the worries of those ordering out during COVID.
