Ebi Collectieve Branding

Overview
This project was created for an upcoming tech startup known as ebi collective.  The startup is focused on helping families with memory organization and consolidation. At the beginning of this year, I developed a logo and some brand guidelines for the startup. 

Logo Development
In regards to the logo’s origin, the concept is built off of the idea that an elephant never forgets. I chose to visually speak to the idea of memories by abstractly depicting an elephant within the letter "e." Viewed separately each colored shape represents the idea of storage and safe places in which to store precious things.